Home TECHNOLOGY ‘Loose Change’: How a 9/11 Conspiracy Video Bent Reality

‘Loose Change’: How a 9/11 Conspiracy Video Bent Reality

Mr. Bermas, who came on to help with the film’s second edition, told me that “Loose Change” drew attention because it was better produced than other videos in its genre, and because it came out several years into the Iraq war, at a time when trust in many institutions was declining and many Democrats (and some Republicans) were rightly concerned about government cover-ups and misdirection.

There was a large sentiment in this country that people felt they were being lied to,” Mr. Bermas said.

New technology helped, too. Unlike pre-internet conspiracy theories, which had to be passed on through books and pamphlets, “Loose Change” was available free online. Fans uploaded it to sites like Google Video, the now-defunct YouTube competitor, where it was viewed millions of times and got translated into multiple languages.

The “Loose Change” team also hit on other creative distribution strategies, selling DVDs in multi-packs, and encouraging fans to leave copies behind in laundromats, post offices, hotel lobbies and other public places where strangers might pick them up. When fans wanted to spread the film on their own, they allowed it, even if it meant uploading it to a torrent file-sharing service or passing around pirated discs.

“We didn’t care,” Mr. Bermas said. “We wanted the message to get out, period.”

“Loose Change” never made its creators rich, but the film became a cultural touchstone and attracted a number of high-profile fans. Rosie O’Donnell, then a host of “The View,” raised doubts about the official Sept. 11 narrative, and Joy Reid, now an MSNBC host, praised the film on her personal blog. (Ms. O’Donnell did not respond to a request for comment, and Ms. Reid has said that her blog was hacked.) Charlie Sheen expressed interest in narrating a version of the film, Mr. Rowe said, which would have been financed by Mark Cuban, the “Shark Tank” billionaire, although the deal never materialized. (In an email, Mr. Cuban said he thought the film was “ridiculous” and that the talks never went beyond initial discussions.)

Jonathan Kay, a Canadian journalist who wrote a book about Sept. 11 truthers, told me that the success of “Loose Change” turned conspiracy theorizing from a passive hobby into a social activity, and encouraged a new generation of conspiracists to try their hand at media-making.

Source link

RELATED ARTICLES

Elizabeth Holmes Trial: Live Updates

22 hours agoErin Griffith That's it for today.🩸💉⚖️ 22 hours agoErin Griffith So...

The Spying That Changed Big Tech

This article is part of the On Tech newsletter. Here is a collection of past columns.I want to rewind to a recent point in...

Lucid Motors Beats Tesla in Range, Going 520 Miles on a Charge, EPA Says

Lucid Motors, a start-up automaker, has unseated Tesla, the dominant maker of electric cars, as the producer of the electric vehicle that can travel...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Sondheim Is Writing a New Musical, and Hopes to Stage It Next Year

Stephen Sondheim, the 91-year-old composer and lyricist widely regarded as among the greatest musical theater artists in history, is writing another show and said...

Opinion | Stop the Bison Hunt in Grand Canyon National Park

To make the bison look bad takes some work-intensive phrasing. If one is straining to give a bison hunt a scientific-sounding rationale, the creatures’...

你为什么应该关心《尚气》?

《尚气》在美国的成功,代表着一个中国文化在客场从边缘走向中心的罕见时刻。 Source link

I Miss My Lipstick – The New York Times

The pandemic has changed so many things about how we all live, perhaps most immediately what we wear: on our feet, around our waists,...